Aland Index
// Campaign explainer
An animation reflecting the carbon footprint of customers in Scandinavian countries.
// ABOUT
As the Nordic countries have the highest usage of digital/card transactions, the Aland Index Initiative used data from individual card transactions to generate a monthly CO2-impact report sent to the consumer’s Mobile/Internet Bank. The report aims to educate users on their carbon footprint as well as offers the opportunity to offset that footprint.
// BRIEF
The main task was to create an explainer aimed at presenting the campaign for the RBK Communication agency.
// ART DIRECTION // MOTION DESIGN // ANIMATION
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MATEJ VÁZAL — MOTION DESIGN & ART DIRECTION
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